A user persona is someone web designers use to determine their target audience and get an understanding of their demographics, needs/goals, behavior and a few personal details that make them realistic. Even though personas represent actual users that will come to the site, they do not represent all potential users. There are usually 3 personas, two secondary and and one main persons is the primary focus for the design.
Personae Overview:
Personae Overview:
·
Children
YMCA, camps
Kids
6-13
·
Teenagers
Gwinnett, DeKalb, and Fulton High
School
High school students
14-17
·
College
students
Art Institute of Atlanta
Students
18-25
3.1
Children: Kaylee Carter
Kaylee
Carter – Existing
Client
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“Mommy I
want a snow cone!”
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Scenario
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Needs
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Features
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Behavior
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Personal
Profile
Kaylee Carter is a
6-year-old child who cheerleader at the YMCA weekly. This is her first year cheering for the Y,
however she’s been going up there a little over a year with her family to do
other sporting activities. Kaylee is a regular at the Y, coming up there
every weekend and at least twice a week. Since she usually is up there for
hours a day she ends up wanting something to eat or drink. Kaylee would also
want something to drink to cool her off after practice.
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background
· 6 years old
· First grader
· Cheerleader at the YMCA
· Regular at the Y
attributes
· Female
· Heat Cheerleader
· Member of the YMCA
Customer needs
· To snack after practice or while
she’s just up there
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Kaylee has $20 and
wants to get something to snack on.
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Something to eat.
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Fruitti’s.
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Kaylee will go to
get her a slice of pizza and chips.
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Kaylee has extra
money and wants something to drink.
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Something to cool
her down after practice.
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Fruitti’s
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Kaylee will buy an
Italian ice.
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3.2
Teenager: Jayla Mann
Jayla Mann – Future Client
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“I haven’t
ate anything all day I’ve been busy getting ready for the game.”
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Scenario
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Needs
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Features
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Behavior
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Personal
Profile
Jayla is a junior
at Gwinnett High School. She participates in a lot at school such as
softball, yearbook, FCCLA etc. She likes to go to a lot of sporting events
and of course if you go out you have to get something to eat or drink too.
Jayla would like to be able to purchase something while she’s at the games
because after taking a long time finding something to wear, getting ready,
and watching a game, she’ll definitely be hungry.
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background
· 17 years old
· High school junior
· Softball player
· Attends many sporting events
· Very involved inschool
attributes
· Female
· Bulldog softball player
Customer needs
· To purchase food and/or drink at
games
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Jayla is hot at a
basketball game because it’s so crowded and she’s been cheering for her
school all night.
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A cold drink
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Fruitti’s.
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Jayla will go to Fruitti’s
to get her an island mango Italian ice.
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Jayla hasn’t eaten
all day because she’s been getting ready for the game.
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Some food to eat.
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Fruitti’s
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Jayla will go to
Fruitti’s to get her some wings from Fruitti’s.
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3.3
College student:
Monica Nickson
Monica
Nickson – Fututre
Client
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“I would
like to be able to see what’s going to be new on my site.”
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Scenario
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Needs
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Features
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Behavior
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Personal
Profile
Monica Nickson is
recent high school graduate and currently takes college tours to find “the
one”. She loves cooking and is looking to take up culinary at the Art
Institute of Atlanta. She has the basic knowledge of cooking but wants to
know every aspect of it. But when she tours colleges its usually an all day
event which mean she’d have to eat at some point during the day.
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background
· 18 year old female
· High School Education
· Searching for a college
· Passion for culinary
· Has basic knowledge of cooking
attributes
· Female
· Recent high school grad
· Future culinary student
Customer needs
· To get something to eat and drink
while touring colleges
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Monica wants to
check out places to eat/drink while touring colleges.
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A meal.
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Fruitti’s
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Monica will go to Fruitti’s
to get nachos and a cherry Italian ice.
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Monica just wants
to stop for a something to drink while touring colleges on a hot summer day.
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Something cold to
drink.
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Fruitti’s
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Monica will get a
sour apple snow kone.
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