Friday, May 31, 2013

Wednesday, May 29, 2013

fruitti Home page

http://shaforr.aisites.com/courses/imd320/fruitti/

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WEB SITE DESIGN

The main theme of the home page and interior pages is the soft beige colors that gives infaces to the bright images that best represent Fruitti’s and it’s main demographic of consumers. It has a nice water color navigation that blends well with the bodies overall background texture while at the same time not overpowering the images that are so important to Fruitti’s company image. Another aspect of the beige background is that it especially goes well with the main image because of the wood picnic table that is supporting the Italian ice’s, its coloring makes the image far more eye catching and displays Fruitti’s main product very well.

Layout

The importance of layout is that if done properly it can enhance the look of an object. Which is very important in a website because attractive webpages brings users to your website. In order to build a proper layout you must know the following, color scheme of the webpage, expectations of the visitors on your website, browsers information that are being used by the visitor on your website, and importantly the portions of a webpage on your website. The layout of your site will have a 1024*768 resolution, the portions will generally be directed to the top middle portion of the page and lead on down. The colors have a soft water color feel with and island type of theme. Overall I feel the color scheme synchronizes very well with the layout of the entire design.

Colors and Font Selection

Font and color can impact your website in a very positive way or very poorly depending on how you use them together. The weight and size of your font can help to display the type of message you are sending off by showing the user where to pay attention .If the font is used for a heading which is ideally larger and dramatic and used for welcoming or telling important quick information or small font for readability and reducing eye fatigue in your content. The best way to let a user know what your message is, is through font and colors. Colors are very important since you can feel emotion through color. Colors in general enhance your message.

The main colors that are constant through the site are beige, aqau green, and wtaer colors in the main image.

· Background Color: Beige

· Links: White and Dark Brown

· Visited Links: Black

· Active Links: White

Color Thumbnail	Hex Color Code	Font Style	Font Type	Description
	Caa15f			Background
	21afb3			Navigation
	E4272d			Logo
	E7cba3			Subnav
	846f52	Regular	Arial	Subnavigation
	ffffff	Regular	Arial	Navigation

Tuesday, May 28, 2013

Adam Josovitz- 2. Web Site Design Introductory paragraph (Final Visual Composition and Concept Note/Style Guide) Assignment 5

Adam Josovitz

Assignment 5-Document

Visual Design Composition

Web Site Design Document

The building of FRUITTI’S, L.L.C. Concessions & Catering new website was inspired by their wide variety of delicious Italian Ices and Snow Kone flavors. Our goal when creating the website was to show the consumer how delicious Fruitti’s products taste without even having a sample. The web design structure of the home page is from the images that were provided to us beforehand. The sub page shows grid alignment and it is structured; furthermore, the sub page is a contact form that has a cool style and design. The entire design of the website consists of colors, fonts, a navigation bar, and a grid. With these four elements we were able to create a sophisticated, and yet still a clean layout. We made sure the final visual design comp has bright colors, lots of imagery and bold typography. Both of the designs have a color-palette, which consists of many different colors to catch the consumer’s attention. The layout of the navigation bar is in order and easy to read, making the website simple for any consumer to maneuver around. Fruitti’s website contains a well built interface that shows the quality of the product.

Visual Comp

CONCLUSION

This design we have for your company reinforces your brand because we made your product the main focus of the website. We designed the site so viewers will know your brand. Our design used all the elements that were requested by you for this design; like the color palette, the use of fonts, and other special requests made by your company.The strengths of the design are the use of images to reinforce your brand, a simple color palette, and the placement of elements. Our team designed a bold, clean, and crisp layout which will allow your brand to be noticed and understood by viewers. Our team at Design Hub designed your website for you and your company.