Project Proposal (Final)

Project Proposal

Project Proposal -Sec 12: Case Studies

12.  Case Studies

12.1 Case Studies: Plair Sports Apparel Site

Plair Sports Apparel Site

Plair Sports Apparel creates collegiate-wear and custom apparel for a number of popular sports. The client had no existing method or option to sell products online, but it was the client’s goal to develop an online marketplace and start promoting apparel sales online.

Summary of goals met

    •    created marketplace for online product sales
    •    developed user-friendly shopping cart system
    •    designed functional website and attractive online store

Approach

Design Hub created a custom web store from scratch. We developed a shopping cart, e-commerce merchant account, and designed the website around that, providing Plair Sports Apparel with the ability to sell products online. In addition, Design Hub created a Twitter, Facebook fan page and integrated them with the site.

12.2  Richard Photo Lab

Richard Photo Lab is a quality-obsessed photography lab in Hollywood, California. Known for their great degree of care with image processing, scanning and handling - they sweat the details of each and every frame.

Summary of goals met:

• Communicate the heart of a photo lab that takes no shortcuts.  
• Capture the quality of film and printing with impeccable attention to detail.

Solution


The folks at Richard Photo Lab truly love their work, and it shows. Full of craftsmanship and human artistry - the rebrand focuses on the small, intricate details and uncompromising personality so central to the heart of Richard’s culture and work. 
 Richard's careful attention to detail was brought to life in every aspect of the new website. 

Project Proposal - Sec 6

6       Tasks and Project Deliverables

The following tasks and deliverables are representative of the work Design Hub performs during this cycle of our methodology.

6.1  Planning Phase

There will be 4 tasks and 1 deliverable for the client to sign off on during the planning phase. List of tasks:

Task   1.    Client Interview
Task   2.    Project Brief
Task   3.    Requirements Matrix
Task   4.    Site Map
Task   5.  Wire Frame

6.1.1  Task 1: Client Interview

Design Hub will interview the client to discover that the needs of the client as it relates to the client’s goods or services and who their target audience is.

6.1.2  Task 2: Project Brief 

After the client interview, Design Hub will put a project brief together that will allow us to establish the needs of the client, who their target audience is and what features need to be introduced. 

  

6.1.3  Task 3: Requirements Matrix

The Requirements Matrix will outline the key features that are needed on the site. This will act as a checklist as we build out the site.

 

6.1.4  Task 4: Site Map

Once we have a clear understanding of what content and features are required, we’ll create a site map that is user friendly and intuitive. The site map will determine how many pages there are.

6.1.5  Task 3: Wire Frames

The wire frames are the bare bones layout of the web site and depict where the navigation, content and images will go in the web page. 

6.2  Design Phase 

There will be two tasks during the planning phase. List of Tasks:

              
Task   1.    Mood Board

Task   2.    Design Comps

6.2.1  Task 1: Mood Board

Design Hub will put together a mood board that will display the color scheme / design features and fonts that will be implemented in the website.

6.2.2  Task 2: Design Comps

The design comps will be built out based on the mood board nd overall look and feel of the website. This will help the visual designer create a strong consistent look to the web site.

6.3  Production Phase

List of Tasks:

Task 1: Build Site 

Task 2: Enter content

6.3.1  Task 1: Build Site

The Developer will build templates using web standards out each web page in Adobe Dreamweaver based on the wire frames.

6.3.2  Task 2: Enter Content

This is where the website really starts to take shape. Content and imagery will be entered into the templates and styled using a CSS Style sheet.

6.4  Evaluation Phase

Once the site has been built, Design Hub will evaluate the website by performing the following tasks:

Task 1:  Content Review
Task 2:  Code Validation
Task 3:  Browser resolution testing
Task 4:  Search engine optimization

6.4.1  Task 1: Content Review

The copy writer/ content manager will review all content to make sure all spelling and grammer is correct and all links, plug ins and pages are functioning.

6.4.2  Task 2: Code Validation

The Quality tester will validate the HTML and CSS, making sure all code follows the most current web standards.

6.4.3 Task 3: Browser resolution testing 

 The Quality Tester will check that the website performs well all major web browsers and alert the developer if there are any issues. 

6.4.4 Task 4:  Search engine optimization

The quality tester will test how well the website shows up in search results. 

6.5  Maintenance Phase

Once the site has gone live, the client will be taught how to manage the website.

Task 1:  Content management training

6.5.1  Task 1: Content management training

 The project manager will meet with the client to teach them how to update the content and images.

Section 10

Project Proposal Section 10 

Id	Resource Name	Type	Std. Rate	Ovt. Rate	Cost
1	Kelly Ward	Project Manager	$50/hr.	$75/hr.	$1,250.00
2	Ozgur Cetin	Information Architect	$39.5/hr.	$59/hr.	$987.50
3	Shannon Forrester	Usability Analyst	$38/hr.	$57/hr.	$950.00
4	Phylicia Johnson	Writer/Content Manager	$35/hr.	$52.5/hr.	$875.00
5	Tiffany Patterson	Visual Designer	$39/hr.	$58.5/hr.	$975.00
6	Keidra Floyd	Developer	$49/hr.	$73.5/hr.	$1,225.00
7	Adam Josovitz	Quality Tester	$35/hr.	$57hr.	$875.00
8	Domain Name Registration	Software			$35.00
9	Web Hosting	Software			$110.00
Total Cost					$7,282.50

Time calculated by four labor hours a week for the seven weeks Tax included 

Detailed Descriptions
Project Manager – Oversees site project from beginning to launch. Primary point of contact for the client and ensures that all revisions, notes and suggestions are posted to the appropriate designer/developer’s attention. 

Information Architect – Researches the target audience. Builds Flow chart and wireframes to convey how the site will work. 

Usability Analyst – Creates users standards and guidelines.Understand and incorporate business needs into overall design aspects 

Content Manager – Prepares and edits all content 

Visual Designer – Creates all Visual content with the use of photoshop, illustrator, and any other tool necessary to get the job done. 

Developer – Code using html, Css and javascript to build the front - end.

Quality Tester – Creates and conducts a test plan and communicates quality issues to the team. 

10.2 Payment Schedule
April 24 - $2,550 after meeting with the client to begin the information architecture. May 15 – Another $2,550 due to begin Content development of the site
May 29 – The balance of $2,182.5 is due prior to site launch. 

10.3 Project Assumptions
April 24 (week4) - Information architecture
May 1 (week5) – Technical and Visual design
May 8 (week6) – Planned client meeting to present the designs
May 15 (week7) – Develop a style guide and templates. Content management systems May 22(week8) – Quality testing and Maintenance planning
May 29(week9) – Site Launch
June 5(week10) – Client presentation

Section 7

Project Proposal Section 7 

Kelly Ward – Project Manager 

Summary
Kelly graduated from The Art Institute of Atlanta and joined the DesignHub team a year ago. Kelly handles all customer support requests and serves as the executive assistant to the Art Director. On top of that, with a background in design, she’s also taken on the role of website designer. Before joining DesignHub, she worked as a graphic designer for Huddle Inc., developing the creative content for national marketing programs 

Work Experience
Creative Director | Huddle
August 2011 – October 2012, Greater Atlanta Area
Develop and maintain Huddle's corporate identity and brand standards. Create branding for marketing platforms for national sponsorships. Create graphics for marketing presentations and proposals. Manage Huddle's website and social media sites. 

Freelance Graphic Designer | PaperStyle.com, Inc.
October 2010 – October 2012
Designed creative and colorful invitation sets and greeting cards for special occasions. 

Graphic Design Intern | Huddle Inc.
September 2011 – November 2011 (3 months) Greater Atlanta Area
Graphic Design Intern at marketing agency. Focused on updating branding, developing power point presentations for sales reps and creating ticket artwork proofs for the High School Ticket Program. Also designed a double page spread advertisement in Georgia Tech Alumni Magazine for GNG Gives Back - November 2011 issue. 

Education
Art Institute of Atlanta | Associates in Web Design and Interactive Media 2010 – 2012
Art Institute of Atlanta | Bachelor of Fine Arts (B.F.A.), Illustration & Design 2007 – 2010 

Tiffany Patterson – Visual Designer

Summary
Web design student since 2010. Attended Central Georgia Technical College Before transferring to The Art Institute Of Atlanta, where I am continuing my BFA in Web Design And Interactive Media. 

Experience
Created several sites for private use and local businesses. 

Education
Central Georgia Technical College | Associates in Web Design 2010-2011
The Art Institute Of Atlanta 2011 – Present 

Capabilities
Great design skills. I keep it simple but complex. 

Phylicia Johnson – Writer / Content Manager 

Summary
Was Cpl and Nco in the Marines looking for a career change in Web Design. 

Experience
Current Member of the Atlanta Web Design Group which get together on a monthly basis to collaborate on the many aspects of web design and interactive media. 

Education
The Art Institute Of Atlanta Currently enrolled 

Capabilities
Experienced with Html 5, Css 3, Javascript, Jquery, Flash, Actionscript, Google Apis, Photoshop, illustrator and imovie 

Ozgur Cetin – Information Architect

Summary
Actively enrolled at The Art Institute Of Atlanta since two years. 

Experience
Created several sites for private use and local businesses. 

Education
Bilkent University COMD | Communication And Design 2006-2011
The Art Institute Of Atlanta | Web Design And Interactive Media 2011-Present 

Capabilities
Adobe Photoshop, Illustrator, Dreamweaver, Css, and Html 

Keidra Floyd - Developer 

Summary
Enjoying her last semester at The Art Institute. 

Experience
Experiences include internships and freelance work creating logos, design comps and coding. 

Education
The Art Institute Of Atlanta | Associates 2011- 2013 

Capabilities
Skills and experiences include UX Design, Information Architecture, Html 5, Css 3, building cross browser sites.

Adam Josovitz – Quality Tester 

Summary
Enjoy creating sites that are easy to navigate and straight to the point 

Experience
Contracted through Design Hub, Coding has been my strong point with the use of Html5, Css 3, Javascript, Jquery and Flash. 

Education
The Art Institute Of Atlanta | Web Design And Interactive Media Currently Enrolled 

Shannon Forrester – Usability Analyst 

Summary
Currently a master certified Detroit Diesel technician looking for a career change to Web Design And Interactive Media. Volunteer as a graphic designer for local Atlanta churches. 

Experience
Responsible for making all design decisions for local Atlanta Churches. Designs includes cd and dvd covers, flyers, postcards and business cards. Duties includes listening to the client and understanding their needs. 

Education
The Art Institute Of Atlanta | Web Design And Interactive Media 2010 – Present 

Capabilities
Team Player
Strong problem solver Organizer
Detail oriented
Html 5
Css 3
Javascript
Flash
Jquery
Indesign
Strong Photoshop skills Axure for creating wireframes

Project Proposal -- Sec 8 and 9

8 Project Management Approach

8.1 The Design Hub Project Management
We plan to talk/meet with the customer and ask questions about the site before we begin the process because we want to have a full understanding of what the client needs. We want to keep her updated with what we have going on with the site because the more we keep her updated the easier it will be to correct any changes and that way it will be few minor changes to be done at the end, if any. As a group we will collaborate ideas with each other weekly and meet deadlines to meet her expectation with what she is planning on getting with the design, experience and overall tone of the site.

8.1.1 Client Responsibilities
In order to make this a successful project, not only we have to do our part as designers but we need the client to help us do our part. For example, we may need the client to respond to e-mails and/or phone calls in a timely manor. We will need the content you are going to write up yourself, and the parts of the page you want us to write up as  a team. We will also need your logo and any other photos you want to include in the site in high resolution, as well as your username and password to your domain and hosting account, and lastly all the elements you want on each page such as photos, links, forms etc.

8.1.2 Change Control Policies and Procedures
We have a set schedule to work on this website, so when the client gives us a change of scope for the site we will still be able to do whatever she wants to do we will just have to change some things around for our project schedule. The Design Hub is all about making deadlines and pleasing our client so we will just work it into the schedule to do the changes for her.

8.1.3 Customer Satisfaction
The Design Hub will ensure customer satisfaction first by getting the knowledge of what our client wants and needs for their site via a phone interview. We want to be precise with meeting deadlines because nobody like waiting for anything, so when we say we'll having something ready by a certain time or day, we will have it. We will be organized workers by keeping everything in a certain place and backing up all work that is done for the job. Next, we will keep it personal by giving her exactly what she wants by giving her a trendy but simple and clean site that makes people think of their "childhood happiness".

9 Project Schedule
In order to be organized and stay on top of our task, we have a project schedule that we will follow as shown below. A project schedule shows the tasks the Design Hub will be performing each week. The first column shows the the number of task we are doing for the project, the second column shows the completion status, the third and fourth gives the name of the task and how long it should take to get done, the fifth and sixth shows the start and finish dates of the task, and the last column says who's performing that task.

Project 2- Web Site Proposal-Adam Josovitz

4 Proposed Solution

Executive Summary for proposal

1.1       Introduction

The team at Design Hub would like to thank you greatly for this opportunity to create your company’s newly invented website.  Our team for this quarter will collaborate together to create a Web Site composed of web pages that show the look and feel of your brand, including type style, colors, navigational devices, illustrative/photographic styles, buttons, and related design/functional elements.

Currently, no website is present for your company. This website will make your brand accessible to your target audience by providing them with an interactive visual aid. Your company will be able to complete with the larger competitors in your market worldwide which will bring an increase in your revenue. Our team will design a website for your company that will help market your brand to the world.

The overall outcome by having a website is your company will be accessible anytime by searching the web on any device. You want your audience to be able to have daily access to your product any time they desire. Your website will represent your company in a way that will attract your target audience to your brand and it will also introduce your company to people who may not know your brand. With our team’s help, your will bring more attention to your brand.

1.2       Overview of Solution

 For your company to achieve the above, our team will design the site based on imagery, it will be colorful,and very fun for viewers. Your website will be interactive, but simple for the user to use. We will collaborate together with you so we can represent your company the way you have envisioned. We will design the site with recognizable navigation, interactive galleries and the main product will be the overall focus so people will know exactly what your brand is about.

Our team’s overall approach to your problem is; reading the documents presented to our team so we can get a feel for your company, phone conference with you to verbally hear the wants and needs for the website and a lot of talking with your target audience because they will be the overall viewers of your website. We will take all the information you provided, information from potential users, our creative brainstorming skills, and wireframes to create an appealing and fun website your company will love.

We will be using Adobe Creative Suite 6 for all the design, editing and coding. All images will be edited with Photoshop or created with Illustrator. We will conduct surveys that will gather information from your target audience. Research other websites in your market to see the latest design and trends. Our design will be based on the overall needs for your company and needs of the viewers. We will use the information gather from your target audience and compare them to the needs of your company and build a site that will satisfy both.

           

Our team at Design Hub all have the knowledge and ability to design your website. Every member have their own design talent that is very unique and one of a kind. Our team have several successful publish website that have received great reviews from their owners. The team at Design Hub promise to be your web designs solutions.